COMPORTAMIENTO DE LAS REDES SOCIALES EN MÉXICO

Abstract

The importance of social networks in the world and in Mexico strengthen interpersonal communication channels and commercial advertising of goods and services. The objective of the study was to analyze the importance of social networks in Mexico. According to the figures of Adglow Mexico, one of the most important companies of technology and advertising services for social networks in the world, the telecommunications industry in the country is the sector that more economic resources destined in its promotion in social networks (Facebook, Instagram, Twitter and Pinterest) in 2016, equivalent to 53.0% of the company’s global investment, with approximately 500 campaigns. For its part, the automotive sector occupies the second place of investment in Mexico with 15.0% of the global spending in this industry with about 650 campaigns; while the third most vertical was “sports” with an investment of 20.0% of the total expenditure of that sector globally, with little more than 360 campaigns (IABMéxico, 2017). The benefits are not just for the owners of social networks. “Brands have always sought connections with consumers and social networks today not only represent more than 90.0% of online consumption and devote an average of 8.4 hours a month, but allows them to establish levels of relationships, depth and knowledge of its audience that the media in their traditional form cannot reach “.