Mostrar el registro sencillo del objeto digital

dc.contributor GUTIERREZ GARCIA, GEORGINA
dc.contributor.author GUTIERREZ GARCIA, GEORGINA
dc.contributor.author CASAS PATIÑO, OSCAR DONOVAN
dc.contributor.author MAYA MARTINEZ, MARIA DE LOS ANGELES
dc.contributor.author CAMACHO RUIZ, ESTEBAN JAIME
dc.contributor.author RODRIGUEZ TORRES, ALEJANDRA
dc.creator GUTIERREZ GARCIA, GEORGINA; 696245
dc.creator CASAS PATIÑO, OSCAR DONOVAN; 297269
dc.creator MAYA MARTINEZ, MARIA DE LOS ANGELES; 310956
dc.creator CAMACHO RUIZ, ESTEBAN JAIME; 46996
dc.creator RODRIGUEZ TORRES, ALEJANDRA; 643100
dc.date.accessioned 2017-02-24T19:19:24Z
dc.date.available 2017-02-24T19:19:24Z
dc.date.issued 2016-10-28
dc.identifier.issn 2319-6505
dc.identifier.issn 2319 -6475
dc.identifier.uri http://hdl.handle.net/20.500.11799/64931
dc.description Introduction: The Pan American Health Organization in 2014 published strategic for the primary health care and healthy eating, for the prevention of malnutrition, including the restriction of advertising in foods with high-calorie schedule and kids channels. Television became the best choice for the promotion of these foods by the easy access that has in this group. Objective: To evaluate the degree of Association of the consumption of caloric food, broadcast television, and malnutrition through the theory of the consumption in school children of the school primary Miguel Hidalgo of the municipality of Temamatla, Mexico State. Method: Study transversal, descriptive, quantitative; shows statistics stratified by clusters of 140 schoolchildren. Instrument: "TV and consumption", Cronbach's Alpha of 0.789; data processed by the IBM SPSS Statistics 20 statistical package. Results: The direct relationship between consumption of caloric foods and the use of broadcast through the Association of P Pearson, with a contention between: 0.35, and greater than 0.05, playing: Association with positive linearity. Conclusions: Broadcast television keeps, a positive association with regard to consumption, preference and choice of food energy, promoted through advertising campaigns, based on the use of games, dreams, fantasies and characters from fashionable to establish long-term relationships between the school and the brand, which is part of an ephemeral happiness, conditioning perpetual stages of malnutrition. es
dc.description.abstract Introduction: The Pan American Health Organization in 2014 published strategic for the primary health care and healthy eating, for the prevention of malnutrition, including the restriction of advertising in foods with high-calorie schedule and kids channels. Television became the best choice for the promotion of these foods by the easy access that has in this group. Objective: To evaluate the degree of Association of the consumption of caloric food, broadcast television, and malnutrition through the theory of the consumption in school children of the school primary Miguel Hidalgo of the municipality of Temamatla, Mexico State. Method: Study transversal, descriptive, quantitative; shows statistics stratified by clusters of 140 schoolchildren. Instrument: "TV and consumption", Cronbach's Alpha of 0.789; data processed by the IBM SPSS Statistics 20 statistical package. Results: The direct relationship between consumption of caloric foods and the use of broadcast through the Association of P Pearson, with a contention between: 0.35, and greater than 0.05, playing: Association with positive linearity. Conclusions: Broadcast television keeps, a positive association with regard to consumption, preference and choice of food energy, promoted through advertising campaigns, based on the use of games, dreams, fantasies and characters from fashionable to establish long-term relationships between the school and the brand, which is part of an ephemeral happiness, conditioning perpetual stages of malnutrition. es
dc.language.iso eng es
dc.publisher International Journal ofCurrent Advanced Research es
dc.rights openAccess es
dc.rights.uri http://creativecommons.org/licenses/by/4.0
dc.subject food consumption es
dc.subject open signal tv es
dc.subject malnutrition es
dc.subject schoolchildren es
dc.subject.classification CIENCIAS SOCIALES
dc.title Television and consumer theory: the case of mexican schoolchildren es
dc.title.alternative TELEVISION AND CONSUMER THEORY: THE CASE OF MEXICAN SCHOOLCHILDREN es
dc.type Artículo es
dc.provenance Científica es
dc.road Dorada es
dc.organismo Centro Universitario UAEM Amecameca es
dc.ambito Internacional es
dc.cve.CenCos 30201 es
dc.cve.progEstudios 6139 es
dc.modalidad Artículo especializado para publicar en revista indizada es
dc.audience students
dc.audience researchers
dc.type.conacyt article
dc.identificator 5


Ficheros en el objeto digital

Este ítem aparece en la(s) siguiente(s) colección(ones)

Visualización del Documento

  • Título
  • Television and consumer theory: the case of mexican schoolchildren
  • Autor
  • GUTIERREZ GARCIA, GEORGINA
  • CASAS PATIÑO, OSCAR DONOVAN
  • MAYA MARTINEZ, MARIA DE LOS ANGELES
  • CAMACHO RUIZ, ESTEBAN JAIME
  • RODRIGUEZ TORRES, ALEJANDRA
  • Colaborador
  • GUTIERREZ GARCIA, GEORGINA
  • Fecha de publicación
  • 2016-10-28
  • Editor
  • International Journal ofCurrent Advanced Research
  • Tipo de documento
  • Artículo
  • Palabras clave
  • food consumption
  • open signal tv
  • malnutrition
  • schoolchildren
  • Los documentos depositados en el Repositorio Institucional de la Universidad Autónoma del Estado de México se encuentran a disposición en Acceso Abierto bajo la licencia Creative Commons: Atribución-NoComercial-SinDerivar 4.0 Internacional (CC BY-NC-ND 4.0)

Mostrar el registro sencillo del objeto digital

openAccess Excepto si se señala otra cosa, la licencia del ítem se describe cómo openAccess

Buscar en RI


Buscar en RI

Usuario

Estadísticas