Sistemas de Comercialización consistentes en la integración de grupos de consumidores como alternativa de financiamiento en México

Abstract

Nowadays, it is possible to find offers in the market for the acquisition of goods or services in a different way of traditional banking credit; this is the case of including a request in a onsumer s group managed by a commercial enterprise, in contrast to access the good or service desired by getting a loan in a traditional way; for example, a credit from banks. In this research, the elements that distinguish a marketing system consistent of integration of consumers group are characterized; analyzing its procedure and the role of the consumer in the group, compared with a traditional credit scheme granted by banks, estimating both models and getting conclusions in terms of differences and similarities in its operation.