Exploring nudist festival attendance at a Mexican beach: a tourist motivation approach

Abstract

Motivations to attend nudist festivals and their association with tourist motivation factors have been largely unexplored. Based on qualitative interviews with nudist tourists, this study explored these individuals’ motivations for attending a nudist festival in Mexico. The findings reveal a complex amalgamation of both festival and tourism motivation constructs. Based on the escape-seeking dichotomy and push-pull framework, data analyses revealed that the interpersonal festival motivations are more significant than personal factors are and the pull factors of the event-hosting destination can dominate over festival factors. The findings have important practical implications for nudism festival organisers.