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dc.contributor.author Sandoval Almazan, Rodrigo
dc.creator Sandoval Almazan, Rodrigo; 0000-0002-7864-6464
dc.date.accessioned 2017-10-11T17:26:39Z
dc.date.available 2017-10-11T17:26:39Z
dc.date.issued 2015-01-15
dc.identifier.issn 1947-9131
dc.identifier.uri http://hdl.handle.net/20.500.11799/67474
dc.description.abstract Social media has invaded elections in Mexico. However, the power of citizens through the use of this platform is still unknown. Many citizens criticize political candidates using Twitter, others build networks and some others try to collaborate with candidates. This research is focused in understanding this kind of behavior, analyzing the case of the presidential candidate Enrique Peña Nieto (PRI) in Mexico who won the presidency with a large participation but without the support of Twitter users. After two online protests against this presidential candidate - #IamnotProletariat and #Iam132 – political image could have been undermined and voters could have thought differently. But this was not the case and despite of this, the candidate won. The challenge to understand this online protest and its link to the political campaign is addressed in this paper. es
dc.language.iso eng es
dc.publisher IGI Global es
dc.relation.ispartofseries Vol.;6
dc.relation.ispartofseries No.;1
dc.relation.ispartofseries doi;https://doi.org/10.4018/IJEP.2015010101
dc.rights openAccess es
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0
dc.subject twitter es
dc.subject social media es
dc.subject elections es
dc.subject online protest political marketing es
dc.subject politics 2.0 es
dc.subject.classification CIENCIAS SOCIALES
dc.title Using Twitter in Political Campaigns: The case of the PRI Candidate in Mexico es
dc.type Artículo es
dc.provenance Científica es
dc.road Dorada es
dc.organismo Ciencias Políticas y Sociales es
dc.ambito Internacional es
dc.cve.CenCos 21001 es
dc.cve.progEstudios 17 es
dc.audience students
dc.audience researchers
dc.type.conacyt article
dc.identificator 5


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  • Título
  • Using Twitter in Political Campaigns: The case of the PRI Candidate in Mexico
  • Autor
  • Sandoval Almazan, Rodrigo
  • Fecha de publicación
  • 2015-01-15
  • Editor
  • IGI Global
  • Tipo de documento
  • Artículo
  • Palabras clave
  • twitter
  • social media
  • elections
  • online protest political marketing
  • politics 2.0
  • Los documentos depositados en el Repositorio Institucional de la Universidad Autónoma del Estado de México se encuentran a disposición en Acceso Abierto bajo la licencia Creative Commons: Atribución-NoComercial-SinDerivar 4.0 Internacional (CC BY-NC-ND 4.0)

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