Colección de Joyería de Plata y Cerámica de autor con identidad mexicana para mujeres jóvenes

Abstract

The objective of this thesis is to create a new collection offering the design and quality as main characteristics, the applicaction of technology in the design, production and marketing. Creating an author’s brand with identity of the Mexican culture. It consists of seven chapter where the first three chapters was based on the methodology that was used to obtain the analysis data consists of the method of field research that is through interviews, through questionnaires and research in books and the internet. The fourth to fifth chapter shows the design process, the implementation and the business plan of the project. It concludes with a redesign of the project, from the proposal of the jewelry collection, packaging, exhibitors until the brand.