Data interactivity in social networks as a strategic design. An approach to Fair Trade

RUBIO TOLEDO, MIGUEL ANGEL; MORAS GOMEZ, EMILIANO; VICTORIA URIBE, RICARDO; HIGUERA ZIMBRON, ALEJANDRO; SANTAMARIA ORTEGA, ARTURO; RIVERA GUTIERREZ, ERIKA; UTRILLA COBOS, SANDRA ALICIA

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dc.contributor.author	RUBIO TOLEDO, MIGUEL ANGEL
dc.contributor.author	MORAS GOMEZ, EMILIANO
dc.contributor.author	VICTORIA URIBE, RICARDO
dc.contributor.author	HIGUERA ZIMBRON, ALEJANDRO
dc.contributor.author	SANTAMARIA ORTEGA, ARTURO
dc.contributor.author	RIVERA GUTIERREZ, ERIKA
dc.contributor.author	UTRILLA COBOS, SANDRA ALICIA
dc.creator	RUBIO TOLEDO, MIGUEL ANGEL; 170530
dc.creator	MORAS GOMEZ, EMILIANO;;3179106
dc.creator	VICTORIA URIBE, RICARDO; 177650
dc.creator	HIGUERA ZIMBRON, ALEJANDRO;;3177917
dc.creator	SANTAMARIA ORTEGA, ARTURO; 313434
dc.creator	RIVERA GUTIERREZ, ERIKA; 247442
dc.creator	UTRILLA COBOS, SANDRA ALICIA; 248375
dc.date.accessioned	2016-09-23T18:29:21Z
dc.date.available	2016-09-23T18:29:21Z
dc.date.issued	2014-03
dc.identifier.citation	Rubio Toledo, Miguel Angel et al. (2014). Data interactivity in social networks as a strategic design. An approach to Fair Trade, en Applied Mechanics and Materials, Vols. 631-632, pp. 1203-1206. Switzerland: Trans Tech Publications	es
dc.identifier.issn	1662-7482
dc.identifier.uri	http://hdl.handle.net/20.500.11799/58206
dc.description	Nowadays and according to Ries (2006:14) the mass communication that has been implemented in a globalized world is branded by five ‘revolutions’ that have evolved the way the information is exchanged, allowing to share ideas or opinions of any kind with speed and ease. There is a direct correlation between each one of these mass communication revolutions that have been democratized and the start of a new interaction era. That way, such revolutions are defined by a particular mean of communication. These means are: 1) The book, which main characteristic is the information mass distribution as first communication revolution. 2) Newspapers, in which the main characteristic is the periodicity added to the mass distribution. This is the second revolution. 3) The radio broadcast, which has as characteristics the mass distribution, the immediacy and the audio. 4) Television, which adds to the previously mentioned characteristics the movement of images. 5) Finally the Internet, the fifth revolution implied a new element in the transmission of ideas: the interactivity.	es
dc.description.abstract	Nowadays, the electronic means of communication have an unprecedented impact in the way of projects are developed. The electronic information –due to its nature– has now a more democratic approach of operation, plummeting the power of the great companies and governments. With the creation of the web 2.0, the common users of Internet have now a huge number of communication tools, which allow them to know –in an immediate, measured and effective way– what they or others think or believe. So, the object that has changed as a main channel is the operation by Internet. This current and simple –for many– phenomena, has a deep implication in the way of replanting the new paradigms with a global impact in productive projects as a commerce target.	es
dc.language.iso	eng	es
dc.publisher	Trans Tech Publications	es
dc.rights	openAccess	es
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0
dc.subject	communication	es
dc.subject	model	es
dc.subject	internet	es
dc.subject	strategic	es
dc.subject	business	es
dc.subject.classification	CIENCIAS SOCIALES
dc.title	Data interactivity in social networks as a strategic design. An approach to Fair Trade	es
dc.type	Artículo	es
dc.provenance	Científica	es
dc.road	Dorada	es
dc.nivel	Doctorado	es
dc.ambito	Internacional	es
dc.audience	students
dc.audience	researchers
dc.type.conacyt	article
dc.identificator	5

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Título
Data interactivity in social networks as a strategic design. An approach to Fair Trade
Autor
RUBIO TOLEDO, MIGUEL ANGEL
MORAS GOMEZ, EMILIANO
VICTORIA URIBE, RICARDO
HIGUERA ZIMBRON, ALEJANDRO
SANTAMARIA ORTEGA, ARTURO
RIVERA GUTIERREZ, ERIKA
UTRILLA COBOS, SANDRA ALICIA
Fecha de publicación
2014-03
Editor
Trans Tech Publications
Tipo de documento
Artículo
Palabras clave
communication
model
internet
strategic
business

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