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dc.contributor.author RUBIO TOLEDO, MIGUEL ANGEL
dc.contributor.author MORAS GOMEZ, EMILIANO
dc.contributor.author VICTORIA URIBE, RICARDO
dc.contributor.author HIGUERA ZIMBRON, ALEJANDRO
dc.contributor.author SANTAMARIA ORTEGA, ARTURO
dc.contributor.author RIVERA GUTIERREZ, ERIKA
dc.contributor.author UTRILLA COBOS, SANDRA ALICIA
dc.creator RUBIO TOLEDO, MIGUEL ANGEL; 170530
dc.creator MORAS GOMEZ, EMILIANO;;3179106
dc.creator VICTORIA URIBE, RICARDO; 177650
dc.creator HIGUERA ZIMBRON, ALEJANDRO;;3177917
dc.creator SANTAMARIA ORTEGA, ARTURO; 313434
dc.creator RIVERA GUTIERREZ, ERIKA; 247442
dc.creator UTRILLA COBOS, SANDRA ALICIA; 248375
dc.date.accessioned 2016-09-23T18:29:21Z
dc.date.available 2016-09-23T18:29:21Z
dc.date.issued 2014-03
dc.identifier.citation Rubio Toledo, Miguel Angel et al. (2014). Data interactivity in social networks as a strategic design. An approach to Fair Trade, en Applied Mechanics and Materials, Vols. 631-632, pp. 1203-1206. Switzerland: Trans Tech Publications es
dc.identifier.issn 1662-7482
dc.identifier.uri http://hdl.handle.net/20.500.11799/58206
dc.description Nowadays and according to Ries (2006:14) the mass communication that has been implemented in a globalized world is branded by five ‘revolutions’ that have evolved the way the information is exchanged, allowing to share ideas or opinions of any kind with speed and ease. There is a direct correlation between each one of these mass communication revolutions that have been democratized and the start of a new interaction era. That way, such revolutions are defined by a particular mean of communication. These means are: 1) The book, which main characteristic is the information mass distribution as first communication revolution. 2) Newspapers, in which the main characteristic is the periodicity added to the mass distribution. This is the second revolution. 3) The radio broadcast, which has as characteristics the mass distribution, the immediacy and the audio. 4) Television, which adds to the previously mentioned characteristics the movement of images. 5) Finally the Internet, the fifth revolution implied a new element in the transmission of ideas: the interactivity. es
dc.description.abstract Nowadays, the electronic means of communication have an unprecedented impact in the way of projects are developed. The electronic information –due to its nature– has now a more democratic approach of operation, plummeting the power of the great companies and governments. With the creation of the web 2.0, the common users of Internet have now a huge number of communication tools, which allow them to know –in an immediate, measured and effective way– what they or others think or believe. So, the object that has changed as a main channel is the operation by Internet. This current and simple –for many– phenomena, has a deep implication in the way of replanting the new paradigms with a global impact in productive projects as a commerce target. es
dc.language.iso eng es
dc.publisher Trans Tech Publications es
dc.rights openAccess es
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0
dc.subject communication es
dc.subject model es
dc.subject internet es
dc.subject strategic es
dc.subject business es
dc.subject.classification CIENCIAS SOCIALES
dc.title Data interactivity in social networks as a strategic design. An approach to Fair Trade es
dc.type Artículo es
dc.provenance Científica es
dc.road Dorada es
dc.nivel Doctorado es
dc.ambito Internacional es
dc.audience students
dc.audience researchers
dc.type.conacyt article
dc.identificator 5


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  • Título
  • Data interactivity in social networks as a strategic design. An approach to Fair Trade
  • Autor
  • RUBIO TOLEDO, MIGUEL ANGEL
  • MORAS GOMEZ, EMILIANO
  • VICTORIA URIBE, RICARDO
  • HIGUERA ZIMBRON, ALEJANDRO
  • SANTAMARIA ORTEGA, ARTURO
  • RIVERA GUTIERREZ, ERIKA
  • UTRILLA COBOS, SANDRA ALICIA
  • Fecha de publicación
  • 2014-03
  • Editor
  • Trans Tech Publications
  • Tipo de documento
  • Artículo
  • Palabras clave
  • communication
  • model
  • internet
  • strategic
  • business
  • Los documentos depositados en el Repositorio Institucional de la Universidad Autónoma del Estado de México se encuentran a disposición en Acceso Abierto bajo la licencia Creative Commons: Atribución-NoComercial-SinDerivar 4.0 Internacional (CC BY-NC-ND 4.0)

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