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dc.contributor.author GUTIERREZ, G.
dc.contributor.author CASAS, D.
dc.contributor.author MAYA, M. A.
dc.contributor.author CAMACHO, E. J.
dc.contributor.author RODRIGUEZ, A.
dc.date.accessioned 2017-07-07T14:40:57Z
dc.date.available 2017-07-07T14:40:57Z
dc.date.issued 2016-10-31
dc.identifier.issn 2319-6475
dc.identifier.uri http://hdl.handle.net/20.500.11799/67039
dc.description.abstract Introduction: The Pan American Health Organization in 2014 published strategic for the primary health care and healthy eating, for the prevention of malnutrition, including the restriction of advertising in foods with high-calorie schedule and kids channels. Televisión became the best choice for the promotion of these foods by the easy access that has in this group. Objective: To evaluate the degree of Association of the consumption of caloric food, broadcast television, and malnutrition through the theory of the consumption in school children of the school primary Miguel Hidalgo of the municipality of Temamatla, Mexico State. Method: Study transversal, descriptive, quantitative; shows statistics stratified by clusters of 140 schoolchildren. Instrument: "TV and consumption", Cronbach's Alpha of 0.789; data processed by the IBM SPSS Statistics 20 statistical package. Results: The direct relationship between consumption of caloric foods and the use of broadcast through the Association of P Pearson, with a contention between: 0.35, and greater than 0.05, playing: Association with positive linearity. Conclusions: Broadcast television keeps, a positive association with regard to consumption, preference and choice of food energy, promoted through advertising campaigns, based on the use of games, dreams, fantasies and characters from fashionable to establish long-term relationships between the school and the brand, which is part of an ephemeral happiness, conditioning perpetual stages of malnutrition. es
dc.language.iso eng es
dc.publisher Current Advanced Research es
dc.rights openAccess es
dc.rights No aplica es
dc.rights openAccess es
dc.rights No aplica es
dc.subject Food Consumption es
dc.subject Open signal TV es
dc.subject Malnutrition es
dc.subject Schoolchildren. es
dc.title Television and consumer theory: the case of Mexican schoolchildren. es
dc.type Artículo es
dc.provenance Científica es
dc.road Dorada es
dc.organismo Unidad Académica Profesional Nezahualcóyotl es
dc.ambito Internacional es
dc.cve.CenCos 31101 es
dc.cve.progEstudios 26 es
dc.modalidad Artículo especializado para publicar en revista indizada es


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  • Título
  • Television and consumer theory: the case of Mexican schoolchildren.
  • Autor
  • GUTIERREZ, G.
  • CASAS, D.
  • MAYA, M. A.
  • CAMACHO, E. J.
  • RODRIGUEZ, A.
  • Fecha de publicación
  • 2016-10-31
  • Editor
  • Current Advanced Research
  • Tipo de documento
  • Artículo
  • Palabras clave
  • Food Consumption
  • Open signal TV
  • Malnutrition
  • Schoolchildren.
  • Los documentos depositados en el Repositorio Institucional de la Universidad Autónoma del Estado de México se encuentran a disposición en Acceso Abierto bajo la licencia Creative Commons: Atribución-NoComercial-SinDerivar 4.0 Internacional (CC BY-NC-ND 4.0)

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